Now that we are in the smartwatch era, traditional watch makers are starting to feel threatened just a tad. Companies like Fossil, Citizen, Bulova, Rolex, and others will have to decide if they want to change their strategy. One such company isn’t waiting around. Swatch has already announced their intention to offer a smartwatch to compete with the likes of Apple and Google.
Chief Executive Officer Nick Hayek said, “Swatch will launch a new generation of its smart Swatch in the next two to three months.” Since smartwatches could slow sales of Swatch’s entry-level brand by as much as 10% and midrange brands (Tissot and Mido) by as much as 5%, this can’t be a surprise.
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