Swatch is one of the largest watch makers in the world, and it is planning to re-enter the smartwatch market that’s been heating up lately. Swatch previously partnered with Microsoft to release a smartwatch nearly a decade ago, but according to comments made by Swatch CEO Nick Hayek to Reuters, Swatch won’t be partnering with an established technology firm this time around. Instead, it plans to launch the “Swatch Touch” on its own next summer.
According to Reuters, the Swatch Touch could include several smartwatch features, including a step counter, Bluetooth syncing and a touchscreen. But Swatch thinks that mainstream acceptance and sales for smartwatches will come from an approach that starts with a watch consumers want, not technology: “Technology alone doesn’t sell, not in watches,” Hayek told Reuters.
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