“The only way to speak to women is to make sure their voice is integrated into the product, from concept through completion,” says Jing Zhou, the entrepreneur behind the glitzy piece of wearable tech that is the Elemoon wristband. It features activity sensors and notifications, but it differs from most wearables in looking better than it sounds. It’s now on Kickstarter.
“Many existing wearable tech products are in the health and fitness category, and most focus on function while ignoring form. They lack personality and sex appeal, plus they aren’t very pretty. It’s clear they weren’t designed for women,” adds Zhou. “So we asked ourselves: ‘What if we could have a bracelet that changes color and pattern to match whatever we wear?’ We all liked that idea, and tried to recreate the sensation of traditional jewelry with new material and interactive features.”
via Tech in Asia
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