28.2 percent of Japanese are definitely interested in using a wearable device, and a further 22.7 percent are neutral on the subject, meaning a touch over half of the population want to buy a wearable or could be talked into buying one. That’s according to a new study by Mobile Marketing Data Laboratory (MMDL). The neutrality factor might seem extraneous but should not be overlooked as statistical sophistry.
The latest data out of America shows that a full 53 percent of Americans feel adoption of wearable tech – from smartwatches to dedicated fitness trackers – is bad for society. America might currently have more wearable users (Nielsen reports 15 percent to Japan’s 4.8 percent) but Japanese consumers are more open to the concept itself.
More at Tech in Asia
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